Influence - the Psychology of Persuasion
Author: Robert B Cialdini
Having rightly sold over 500,000 copies, this is the seminal book on persuasion. Humorously and accessibly written, Influence tells us more about human behaviour than a library of psychology textbooks.
Cialdini draws on a wide variety of research, from academic to candid camera, to show how and why people really behave.
Invaluable for salesmen, marketers, therapists and anyone who thinks they have free will!
Unfortunately, this book is no longer supplied by Amazon. We are trying to find a supplier.