Help Even the Most Difficult Client Stop Smoking
Take our tutor-supported online course and get a tried-and-tested step-by-step quit smoking system that will help your clients become real non-smokers (plus bonus marketing materials to bring them into your practice)
If you've spent any time treating clients for their smoking habit, you'll be familiar with that 'ganged up on' feeling.
You know: the sense that you're actually fighting the smoker in your treatment room, rather than helping them.
And that they've got backup fighting for them too - the cigarettes.
This is the trap that many smoking cessation practitioners fall into, and the trap that most quit smoking systems fail to address.
And it's so frustrating isn't it? They're arguing against their own health - their own life, but you can't see a way through the addictive defence shield.
Because there's something very clever indeed about the way cigarettes fool the smoker...
Creative strategies for stubborn smokers
Although your smoking client came to you asking for help, their addiction grants them artfully creative 'logic' to justify their habit, dismiss their ability to stop smoking, resist your ability to help them, and keep on smoking. No matter what you try, whatever 'punches' you throw, one or both of your opponents is ready for you.
It's human nature. Even your client's most unreasonable and self-defeating excuses seems perfectly reasonable to them, because the maddening (to you) behaviours that surround addiction and habit operate on an unconscious level. Which is why, despite its critical importance to the client's health, smoking cessation treatment can feel to the therapist like an never-ending crusade.
It's all too common to hear:
- "I had such a bad day; I really needed that smoke."
- "I can't stop; my father was addicted and I'm addicted... It must be genetic."
- “The thing is, I have an addictive personality."
- "I don't think I'm ready to quit just yet."
- "This just hasn't worked for me."
And the phrase that strikes fear into the hearts of so many competent smoking cessation practitioners:
"The trouble is, I really like smoking."
Your smoker might even agree with all you say and seem to take it to heart, not realizing that their inner resistance is working hard to sabotage both of you. And there's the key:
Turning your client into a 'double agent'
You need to recruit your client to your side, against the cigarettes.
When you learn how to sidestep all resistance, it's like dropping your end of a tug-of-war rope. The struggle ends and you can then help them turn that resistance against the smoking habit and pull together to defeat the real enemy once and for all.
And when you have such confidence in your smoking cessation approach, it sets your creativity free to make each session more enjoyable for both you and your client.
More than just new techniques; an entirely new plan of attack
When you learn 'How to Stop Anyone Smoking', you'll start by gaining an empowering new mindset for you about smoking cessation. This new way of thinking will obliterate your old beliefs and give you a fresh understanding of how smoking works.
Armed with this new Uncommon Knowledge, you will see your smoking clients' habitual behaviour through a fascinatingly clear lens of understanding. No longer will the rationale for their responses, actions, and arguments be perplexing. And the steps you need to take with them will feel so obvious, you'll be amazed you didn't see them before.
You will have the key to release your client from their smoking cage.
Recruit the unconscious mind to win the campaign
Your client may act like their smoking is a conscious decision, but no one consciously wants to smoke. (If you need further proof of that, remember who set the session appointment.)
We all know that attempting to argue away beliefs is like hacking away at the stems of garden weeds; they may back off for a time, but until you exterminate the root, they'll continue to choke off positive new growth. This is why How to Stop Anyone Smoking teaches you how to work at the unconscious level to change the smoker's attitude towards their habit.
Together against the cigarettes
Another key element of the Uncommon Knowledge smoking cessation system is the awareness that rapport is everything in therapy. The approach we teach enables you to maintain high levels of rapport with your client throughout the smoking cessation process. You and your client will feel you're fighting together against the cigarettes, rather than you struggling with your client over an attempt to steal something they love. Just imagine how this will revolutionize your experience with smoking clients.
What if they relapse?
Often our graduates find they only need one or two sessions with a client to free them of smoking. But if your client relapses, there's no need to be filled with dismay and have your self confidence shaken.
If your smoker does relapse, you'll know how to steer them gently back to the non-smoking road using the tried-and-tested responses we'll teach you.
"Jim had one 1.5 hour session with me and left my clinic as a non smoker."
I found the course fantastic, it really explained the psychology and physiology of smoking/smokers. After the course I studied all your scripts in depth and formulated a foundation script that I work from. My session lasts 1.5 hrs and I have had a 100% success rate after only 1 session. My confidence grew after the first few successes and this does make a difference in how you go into a session (I still listen to your audio "success with smokers" at least once every few weeks. The positive re-framing flows more easily now when people are doubting if the therapy will work.
Feel good story (this was my 2nd client and it still makes me feel good every time I tell it). Jim came to see me a couple of months after I did the course. He was 74 and had been smoking since he was 14; he was up to 2 packets (40 cigs) per day. He had a multitude of health concerns and finally decided that he had to stop smoking in an effort to alleviate at least some of these concerns.
Jim had one 1.5 hour session with me and left my clinic as a non smoker. I saw him a couple of weeks later for a short follow up, not because he had resumed smoking but because he was fidgeting as he didn't know what to do with his hands. I phoned him a few times as a follow up to see how his health was - he was enjoying regaining his health.
A year or so after his session, I received a postcard from Jim from Rome, with a big "Thank You!". He said that he diligently placed the money he would have spent on cigarettes each week into an bank account (cigarettes in Australia cost around $20 for a pack of 20). In this time he had saved around $20,000 (a staggering revelation). It was the first time that he and his wife had afforded to travel and they had always wanted to go to Italy. He has been to see me for some healing sessions since his return - looking healthy and with the grin of a Cheshire cat! He is a great example that it is never too late to give up cigarettes and take up living again.
- Anni Casey, Natural Therapist, Sydney, Australia
"Having tested it out on several new clients, I can hand on heart say that it creates an excellent environment for building rapport and trust, it allows clients to explore the relationship with cigarettes from a very different angle..."
At the end of last year I signed up for Uncommon Knowledge's How To Stop Anyone Smoking online course. I have been a hypnotist for many years now and a practising therapist for about 10 and I found the approach in this course enlightening as it steps away from the norm, which is exactly why I really liked it. Having tested it out on several new clients, I can hand on heart say that it creates an excellent environment for building rapport and trust, it allows clients to explore the relationship with cigarettes from a very different angle and really digs into the fabric of the habit and lifts the wool that has been covering clients' eyes. I can highly recommend it for any new or existing hypnotherapists as an awesome tool to add to your kit.
- Dr. Simon Maryan MM, PhD, Psychologist, Clinical Hypnotherapist & Psychotherapist, Aberdeen, Scotland
The How to Stop Anyone Smoking system is based on the Uncommon Knowledge approach to smoking cessation. It's a simple step by step process to make your smoking cessation clients into true non-smokers, developed over 15 years of training therapists, running smoking cessation workshops and 20 years of treating individual clients.
To get the most out of the How to Stop Anyone Smoking course, you must have an existing understanding of hypnotic language. Being familiar with using hypnotic language in therapy will make treating smokers much easier. We recommend that you have one of the following:
- A diploma or certification in hypnotherapy or NLP
- Completed our Uncommon Hypnosis course
- Completed our Uncommon Hypnotherapy course.
How the 'How to Stop Anyone Smoking' home study course works
All you need is internet access to learn this highly effective approach to turning smoking clients into non-smoking clients!
You'll be sent your login details for UncommonU, our online training center. Within this private login area, you have access to discussion areas where you can ask questions, bounce around an idea with others to further your understanding of the information, or just chat with and get to know your fellow delegates.
And support doesn't end when the course does! From the day your learning commences, you will have continuous access to UncommonU, where you can discuss your learning, get support and develop a community with other Uncommon distance learning delegates.
There'll also be a live Q&A call with Mark later in December. That's where you can ask Mark whatever you'd like and he'll reply personally - just as if you were talking on the phone. You can submit your questions beforehand, or live, and we'll record the session and send it out to you if you miss it, or just want to refer back to it again.
What's included in the 'How To Stop Anyone Smoking Course'?
- Comprehensive course notes - a 122 page workbook with overviews and summaries of each session, transcripts of the presentations and checklists to work through, sent to you by post if you opt for the Digital & Physical version, and also available online.
- 5 audio lectures - which you can listen to in many different ways; on the CD you receive in the post, your computer or tablet or phone
- Real client treatment videos - watch Mark treat a challenging smoking cessation client using the Uncommon approach.
- A live Q&A call with Mark - where you can ask questions, either live or by email. We also record this for you to download in case you can't make the live call, and it will be available to download the following day (in mp3 format).
- Audio overview of whole course summarizing all the techniques from the course to give you a simple way to see how it all fits together, and refresh your knowledge.
- Supporting articles including a clear summary of the reframes and metaphors you will employ.
- Self test quizzes to embed your knowledge.
- Dedicated course support - Kirstin, head of our Uncommon Care Team, will be on hand to answer any queries you might have, via email, telephone or within Uncommon U, our online training platform.
- Certificate of completion on successful completion of the course, you will receive a personalized certificate.
- Our complete 10 Steps to Become a Non-Smoker Hypnosis Downloads program - including ten hypnosis scripts and ten hypnosis audio (mp3) sessions (a $294 value).
- An additional 'mind setter' MP3 session for your own use because if you're in the right frame of mind, smoking cessation treatment becomes much easier.
- 3 'Audio Insights' going in-depth into the psychology behind smoking - titled 'Beating Addictions and Smoking with Hypnosis' and 'Dealing with Resistance' (mp3).
- Client Attractor Pack read on to find out more about this valuable resource...
So you've done the course and you're ready to take down the tobacco industry, by hypnotically blasting addictions everywhere. You've had a few clients and you're amazed at the success you've had.
But how do you tell the world (or, at least, your community) that you can successfully treat smokers?
Well, we're here to help. As a bonus, everyone who does the How to Stop Anyone Smoking course, will receive a FREE Client Attractor Pack.
Smoking Client Attractor Pack
Ready made marketing materials to bring clients into your practice
We know how difficult marketing can be. According to the surveys we've done and the discussions we've had with our therapist friends, that's one area that people said they had particular trouble with. We've heard time and time again that they'd prefer to focus on their clients, not on continually drumming up business.
But once you get the resources you need from the Client Attractor Pack, you'll be able to boost the numbers of smokers coming through your door.
The Client Attractor Pack contains:
- Postcard layout
- Business card layout
- Phone script to convert enquirers to buyers
- 'Get ready to quit course' leave-behind for any presentations you do, or other events you create or attend. You can also email this to enquirers
- Content for your website
- Attract, convince and convert clients better than any smoking cessation practitioner in your area.
"I really enjoyed the training and felt that I learned a lot from the blend of written, audio and visual materials."
I really enjoyed the training and felt that I learned a lot from the blend of written, audio and visual materials. It was particularly helpful in giving me an overview of what smoking is all about from the point of view of the smoker - we all "know" it's bad for us yet smokers persist in defying logic and continuing to smoke. Unlocking the reasons why people smoke and learning a range of approaches to help the smoker work against the smoking were key elements for me. All done with the usual clarity, precision and humour which Mark and Roger bring to every course.
I have worked with 3 clients since doing the course and all 3 are still non-smokers - the proof of the pudding I think!
- Celia Almeida, Bristol, UK
"This is a much better approach and has some really wonderful information about the nature of addiction/habituation and how people are so different in their responses."
The course is wonderful. I'm just starting the second section. I am so thrilled that someone finally agrees that you can't push smokers or expect them to respond after one session. I've been searching on my own to try to find some method that addresses the addiction/habituation without being so do-or-die, "you're either ready or your not" judgmental, making the client wrong, insensitive, impractical and dismissive.
So many therapists say that their smoking clients quit after one session. I've found that to be the exception so I ended up cringing in fear and confusion when I got a smoking client. I was so relieved to hear Mark say the same thing.
This is a much better approach and has some really wonderful information about the nature of addiction/habituation and how people are so different in their responses. I've always rejected the idea that you only take clients who are "ready."
I always knew that some kind of segmented approach was needed but I couldn't get a firm handle on how to structure it. This seems really great and I'm already using it with a smoking client. It also seems as if it works for any other addictive/habituative behavior.
This way it seems that the pressure is taken off both client and therapist for perfect, immediate results. It also seems that both the cognitive brain function AND subconscious brain function are used to support each other, which has always been my preference. I find that people do better when they know what to expect and why and, more importantly, how to handle it in the recovery process.
Kudos to Mark and Roger. Please forward this to them. If I had the money, I would gladly pay twice as much for their courses and consider myself lucky. I'm very grateful.
- Susan French, Clinical Hypnotherapist, Encino, California
"I really enjoyed doing this course and looked forward to each session I spent working on it"
I really enjoyed doing this course and looked forward to each session I spent working on it. I found all the setting up instructions easy to follow and even fail proof...which for me is a big deal because it has been easy for me to get muddled up with following computer instructions in most other instances (I'm in my 50's and only have basic computer skills at this stage).
I really liked the check list at the beginning of each section... I got a buzz each time I ticked another step off and looked forward to the next step. In NLP we call this 'chunking down' and for me it had the effect of feeling steady progress. My ability to learn and retain the information was hugely aided by the multi-sensory system presentations - video presentations, audio and written and even kinesthetic with using the computer and ticking off the steps. I even liked the on-line tests for each section...they were relevant questions, achievable and the results are instantly available (very cool)!
The approach of gradually separating the person (client) from the smoking as part of their identity totally makes sense to me and focussing on care and respect for the power of people's beliefs is also congruent with my understanding of people.
All in all I will continue my professional development with Uncommon Knowledge because it is a fantastic learning resource for me and encompasses the NLP presuppositions, Human Givens and Erickson style hypnotherapy.
- Melody Taylor from Taranaki, New Zealand
"The Uncommon approach is certainly different to the way I was taught"
I've just completed your 'How to Stop Anyone Smoking' online course. Thank you so much for a compelling, well thought out, highly enjoyable, and informative programme. The content is presented in an easy to follow manner, is very engaging, and I especially liked how some elements are revisited throughout the different sessions.
The Uncommon approach is certainly different to the way I was taught - as a regression hypnotherapist - however, I can't wait to utilise the unique insights, tools, and strategies with my next smoking cessation client.
- Chris McFetridge, Certified Hypnotherapist, County Londonderry, Northern Ireland
"Your insights are unique and your instruction refreshing."
Completing your course was a pleasure. I have taken a number of smoking cessation courses, and have been helping smokers become non smokers for over ten years. Your insights are unique and your instruction refreshing. I feel that I have gained some new and promising tools and strategies for my clients. Thank you for all of your work. Fine job.
- Robert Sieveking, CHT
"Before I dreaded [working with smoking clients], now I am excited"
Thank you so much for this course. There is such a wealth of knowledge here that I had not been exposed to before. I feel well equipped to work with addictions and ready to create metaphors. I used one of the metaphors for a client with disease and she is improving! So glad I found this course. Working with a smoking (really a nonsmoking) client tomorrow. Before I dreaded it, now I am excited to work with this client.
- Sherry Hardt, Certified Hypnotherapist and EFT Coach, Florida, USA
"A client came to me recently and [now] has no doubt that she will never smoke again. ... You provide the absolute best hypnotherapy training available. ... Worth its weight in gold!"
The materials are superb. I love the written material and being able to follow along with the video or audio while reading. It is perfect for my style of learning. Rather than taking notes, I can highlight and notate the written materials...fabulous! Also, love the full session recordings. Really, I cannot say enough about what I have learned, not just with this program, but others that I am taking as well as the wealth of information on your site and in your emails.
I believe that I am listening more carefully and reframing. Reframing is so critical and while I do it, I found that I lacked confidence having never been a smoker, almost like I was a fraud, you know, "who am I to help these people quit!" But the program helped me understand the nature of the smoker and I believe the single most important factor that smokers have shared with me, that never came up before, is how "stupid" they feel for smoking and ashamed that they cannot quit by willpower alone. To free them from that misconception by helping them understand that the habit is a pattern of association and not a straight nicotine addiction, has freed each one of the guilt they felt and low self-esteem that developed around smoking. It is amazing.
A client came to me recently and had quit many times and for long periods of time, 5 years, 8 years, etc., but somehow she always returned to smoking. Now, she suffers from Peripheral Artery Disease and has had to undergo an angioplasty procedure. Furthermore, she was hiding the fact that she still smoked from coworkers, her doctors, and family members. She felt deep shame and disappointment in herself for continuing to smoke. After the session, upon coming out of the trance she began to cry. I allowed her to compose herself and process her tears before I asked what she was feeling. She said she never realized how much of her identity was falsely linked to smoking and how she felt free of it for the first time. She has no doubt that she will never smoke again.
You provide the absolute best hypnotherapy training available. Truly there is none better that I have found. I have been to NYC and spent weeks undergoing training by professional therapists, as well as other online programs; nothing beats the training and knowledge received from Uncommon Knowledge. Worth its weight in gold! Absolutely love you all, from Mark and Roger to all the staff that support the programs. Exceptional people and exceptional service.
- Rosemary Siple, Certified Hypnotherapist and Teacher of Consciousness Studies, Rehoboth, Massachusetts, USA
"I knew this course was good before I took it, because some of the materials they used to market it made me quit smoking."
How to Stop Anyone Smoking' is a course that changed the way I think, feel and behave about smokers. It made me understand the habit from the inside and gave me a new mindset about them. I knew this course was good before I took it, because some of the materials they used to market it made me quit smoking. So, after I saw that it worked on me, and it was only one good crafted metaphor, I thought this is it, this is a course I must have. So I had. And it was a great experience, from the beginning till the end. It is a new and creative approach, and its knowledge expands even beyond the smoking habit. I am still learning from this course and I'm sure I'll find new things again and again.
I've had only one client for stop smoking so far and it was a success, even if it didn't seem like it when he left the session. Being my first client for this, I was so nervous and I used the material from the composite session to prepare myself. Before I made the appointment for the session, I sent him the 'Get Ready to Quit Smoking' material. Well, my client's motivation was just curiosity about hypnosis and how could it make him stop. So, at least that's what he said. He even told me at the beginning, 'I have tried this and that for stopping, and it worked for a while. Now I want to try this hypnosis and if it doesn't work, no problem.' :)
The session took about 2 hours, pre-talk and hypnosis, and before he left I told him that some people are able to stop immediately after the session, and others need some more time, and I want him to give me a call and tell me that he had quit.
The very next day he left me a message that he is craving like crazy and I suggested we should meet again to talk about other stresses in his life. Well, as we approached the date of the next session, he left again a message telling me that after one day he couldn't smoke, even if he wanted to. He had tried and the smoke made him feel sick. So, that's my story and it made me feel good!
Mark and Roger are great teachers, I feel like they are around me when I need some inspiration. I look forward to the other courses on Uncommon U.
- Alina Tanase, Psychotherapist, Constanta, Romania
"My background is 20+ years in learning and development so it takes quite a bit to impress me!"
The course is very well put together, professional, and will appeal to all learning styles. My background is 20+ years in learning and development so it takes quite a bit to impress me! I would recommend this course to other therapy practitioners. It's all good, assistance is easily accessible, Mark is welcoming and the materials are very professional.
- Janine Fowler, Clinical Hypnotherapist & Counsellor, Australia
"I will be a much better therapist because of them..."
I have thoroughly enjoyed doing all the courses and this one was just as brilliant as all the others.
I love all the formats in the way you teach as it kept me interested and motivated. I really liked the idea of learning how to be there for the client and how not to take resistance or relapses personally.
Understanding the importance of reframing and metaphors have been real 'aha' moments for me too. As always (through all the courses) I am beginning to truly see and understand the vital importance of having our basic needs being met also.
It is empowering for me to have and to know how to use these skills as I know from now on that I will be a much better therapist because of them. Thank you both so much :-)
- Rose Morgan, Christchurch, New Zealand
"It really was a difference of night and day from the old approach I was using..."
I'd just like to say how helpful I found the course when I had my client last Thursday - it really was a difference of night and day from the old approach I was using to help clients to stop smoking.
I felt that I knew how to go about all aspects of the session - my client really seemed to benefit from it and I found the whole experience enjoyable.
Prior to doing your course, I actually dreaded getting a 'stop smoking' call, as I felt ill-prepared and always found myself in a battle of wits with the client (which the client always won!)
- Catherine Lee, Hamilton, Scotland
"It has really added to my confidence in dealing with future smoking clients, giving me a clearer idea of what to do and techniques to try..."
I wanted to say that I really enjoyed the course. I found it very comprehensive, with great resources and I was very impressed, I guess not what I expected from an on-line course.
It has really added to my confidence in dealing with future smoking clients, giving me a clearer idea of what to do and techniques to try so thank you.
- Tessa, Hypnotherapist, UK
"I'm always picking up new insights the more I go over it"
I loved the layout of the course and the different ways of learning. There are some great ideas and mind shifts on how to talk and understand smokers. Any questions I had were answered quite quickly and Mark and Roger are always willing to help you. There was full support in this course and for me this course was well worth investment as I'm always picking up new insights the more I go over it.
- Adrian Byrne, Hypnotherapist, Ireland
"The fact I can go back and review the material really helps strengthen my knowledge from what I've learned so far"
I loved this course as it consolidated all the best re-frames out there to help clients stop smoking. The fact I can go back and review the material really helps strengthen my knowledge from what I've learned so far. Plus there is a lot of content and it will take time to fully assimilate it all. I feel much more confident speaking to potential clients about this topic now. Sessions are also more fun because I have so much more knowledge to draw from. Thanks Mark & Roger!
I think the Uncommon U learning platform is fantastic. I've signed on for Uncommon Practitioners TV and so far love the concept. Being able to view therapy sessions (repeatedly) is of great value to me. It's already increasing my confidence in several ways. I look forward to seeing the client commentaries.
- Steve Dodson, Clinical Hypnotherapist, Noosa Heads, Australia
"What I have learned on this course so far has opened my eyes to even greater success using these techniques."
Resistance with two clients on the same day traumatised me to the point of wanting to throw both dear ladies off the couch so that I could clamber on with an ice pack on my troubled brow. However, I recovered enough after a strong black coffee to begin searching the internet for help and fortunately found Uncommon Knowledge. So glad I did, because amongst the many teachings (with the emphasis on conversational hypnosis), I found what I was looking for to overcome the resistance problem.
I changed my inductions to incorporate the Uncommon Knowledge style with immediate success. What I have learned on this course so far has opened my eyes to even greater success using these techniques, whereby, clients are treated with the greatest respect in the shortest time so that they go home with their feelings and control intact. Thank you all at Uncommon Knowledge for all your hard work, so pleased I found you!
- Patricia Baker
Money back guarantee
We aim to over-deliver on our promises in order to provide you with an enjoyable and enriching training experience that will get you not only returning for more training, but recommending us to your friends and colleagues!
Part of that goal is our promise that you will find treating your next three smoking cessation clients to be an effective and highly enjoyable experience - for both you and them! If not, simply let us know and we will give you a full refund.
Here's the detail on how it works:
- You access the course by clicking the 'Enroll now' button at the bottom of the page.
- Your log in details will be emailed to you, so you can get immediate access to the course materials and the comments section where you can introduce yourself to your fellow delegates.
- You can begin Session 1 immediately, during which you learn how to create rapport with your client, and understand the true nature of addiction. You listen to the audio lecture for the session and download the materials.
- You complete the short test at the end of Session 1, then you move on to Session 2, and so on through the sessions.
- As you go along, you ask any questions you have in the comments boxes you'll find on every page, or save them up for the Q&A call.
- You dial in for the Q&A call and get to 'meet' other practitioners on the course. Or you wait until after the call and download the audio to listen to at your convenience.
- You continue through the course in this fashion until you have completed the Q&A call and each session test.
- You receive your certificate through the post from us.
- You continue to have access to the course materials online for at least a year, for when you need to check something or need a refresher. And if you choose the Digital & Physical option you'll also have all the written materials and audio in your course book and CD-ROM that we'll send you by mail.